I
was helping my uncle furnish a flat in 2021. A studio he’d shortlisted sent across a single-number quote for ₹14 lakh. “All-inclusive.” When we asked what was inside, the answer came back as a five-line email:kitchen, wardrobes, false ceiling, painting, electrical. No quantities. No brands. No drawings.
He signed it. By month five the number had grown to ₹19.2 lakh. Most of it wasn’t anyone cheating — it was things nobody had defined in the first place. A 2.4m wardrobe became 3.1m because the wall was longer than someone remembered. A kitchen got an island that wasn’t in the first conversation. The original quote was a fiction, and the only way to make it true was to keep adding line items nobody had read.
That’s the entire premise of this studio. We design first — layout, mood, materials, 3D — and only then write the BOQ. Every line has a vendor, a quantity, a price. You read it. You push back on it. You sign it. After that, what changes is what you change, and every change becomes its own line.
50+ homes in, final invoices land within 10–15% of the signed BOQ — almost entirely from scope clients added during execution. We can’t promise the number won’t move. Real homes have moving parts, and a thirty-year-old wall sometimes hides things nobody expected. What we promise is that nothing moves quietly.
That’s what we’re selling. Not certainty — clarity. The map will change. You’ll see the change.